Bob Marley Family gives its name to the first global brand of marijuana

Bob Marley Family gives its name to the first global brand of marijuana

US investment firm Privateer Holdings announced the creation of the "first global brand of marijuana (cannabis or hemp) in the world," whose products bear the surname of Jamaican musician Bob Marley and begin shipping in 2015.La company reported through a release that "Natural Marley offer premium cannabis to honor the life and legacy of Bob Marley (1945-1981), and his faith in the beneficial effects" of that planta.Privateer Holdings is defined in the statement as first private equity investment company that invests exclusively in the legal marijuana industry, whose medicinal and recreational uses just been legalized in several US states and Uruguay, among others lugares.Rohan Marley, son of the artist, said in the statement that negotiations with Privateer Holdings began in 2013 and the family accepted an alliance on the grounds that the company "understands and respects" the legacy of his father . "My father would be very happy to see that people understand the healing power of this herb," said Cedella Marley, another daughter of renowned cantante.Según Brendan Kennedy, executive director of Privateer Holdings, is an honor to work with the Marley family "to voice a professional, authentic and modern brand that will pioneer the cannabis industry ".The firm explained that besides offering marijuana from Jamaica, mark Marley Natural include other products such as restorative creams and lotions that contain ingredients produced in that Caribbean island like aloe and coconut, and accesorios.Como a brand with a strong social conscience, Marley Natural will develop a business model and philanthropic initiatives that provide families and communities affected by the prohibition of cannabis the opportunity to benefit from the new legal economy around that plant, the statement said. "My husband thought the grass was a natural and positive part of life and thought it was important for the world," said Rita Marley, widow of Jamaican musician.